This full redesign of JLA Trust’s print materials targeted the organization’s enrollment guide, brochure, and marketing flyers, aimed aimed at potential and new trust clients.  The previous set of materials were black and white and looked wordy, and in many cases clearly weren’t getting read. took the organization’s drab, black-and-white materials that weren’t getting read.  This complete redesign (of copy and design) used infographics and plain language text to get the point across, an eye-catching design that matched the brand’s colors, and multiple variations of brochures and flyers intended to reach different audiences (typically, a person with a disability setting up their own trust is reached very differently than a parent of a person with a disability setting up a trust for their child).